Privacy Policy

Last updated: January 2026

This Privacy Policy describes the data protection practices of ChoicePlans and its assigns and/or affiliates (collectively, "ChoicePlans," "we," "our," or "us"), including when you visit www.StartChoicePlans.com or any other media that links to this Privacy Policy, use any affiliated mobile applications, or otherwise provide data to ChoicePlans. This Privacy Policy is incorporated into our Terms of Use as if fully restated therein.

The Information We Collect

1. Information You Provide to Us

We collect a variety of information that you provide directly to us or which is provided by your employer. This includes information submitted through account registration, requests for care, forms or email, surveys, customer support requests, and other interactions with our Services. The types of data we collect may include:

• Name, address, telephone number, date of birth, and email address
• Information about your employment and payroll including tax data and dependent data
• Information about your medical conditions, treatment options, prescriptions, and lab results
• Log-in credentials, billing information, and payment details collected by our payment processors
• Demographic information such as gender and age
• Any other information you choose to provide in connection with your use of the Services

2. Information We Collect Through Automated Means

When you use our websites, we collect information such as your IP address, browser type, operating system, pages viewed, time spent on pages, and other usage data. When you use our apps, we automatically receive information about the device used to access the app, including device identifiers, IP address, operating system, and usage information. We and our service providers may use cookies, SDKs, tracking pixels, and similar tools to collect this information.

3. Information from Social Media and Other Platforms

When you interact with us on social media platforms, we may collect information including your name, email address, and any content you post relevant to us. If you access the Services through a third-party connection, you may allow us to access certain information from those platforms depending on your settings.

4. Information From Other Sources

We work with third parties including physicians, medical professionals, pharmacies, analytics providers, and other professional services companies. Such parties may provide us with additional information about you in connection with the Services.

How We Use Your Information

We use the information we collect to carry out and improve the Services; communicate with you about the Services; provide technical support and customer service; verify your identity and administer your account; ensure content is presented effectively; provide relevant advertising and content; conduct research and analytics; comply with applicable laws; and for other purposes necessary to provide the best Services possible.

How We Share Your Information

We may share your information with affiliates and subsidiaries; health care providers and services; service providers who perform services on our behalf; advertising networks; and as required by law or to protect the rights of ChoicePlans and others. We may also share information in connection with business transfers, mergers, or acquisitions. We do not sell your personal information to third parties for their own direct marketing purposes.

Online Analytics and Advertising

We may use third-party analytics services to collect and analyze usage information. We may also integrate third-party advertising technologies that use cookies, pixels, and other technologies to deliver relevant content and advertising. You may opt out of certain data collection through browser settings or the opt-out mechanisms provided by those third parties.

How We Protect Your Information

We use a variety of technical and organizational security measures to protect your information. However, no method of transmission over the Internet is absolutely secure. You acknowledge and accept that we do not guarantee the security of information transmitted to or through our Services.

California Residents

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with rights regarding your personal information, including the right to know what information we collect, the right to request deletion, and the right to opt out of certain sharing. ChoicePlans has not sold and will not sell your personal information such as your name, email address, phone number, or postal address. To exercise your California privacy rights, contact us using the information below.

Nevada Residents

We do not engage in the sale of personally identifiable information for monetary consideration as defined under Nevada law. If you are a Nevada resident and wish to submit a request to opt out of any potential future sales, please contact us directly.

Retention of Your Information

We keep your information for no longer than necessary for the purposes for which it is processed, or as required to comply with applicable laws.

Changes to This Policy

We reserve the right to change this Privacy Policy at any time. We will make the revised Privacy Policy accessible through the Services. Your continued use of our Services after such changes will be deemed your acknowledgment of the updated policy.

Contact Us

Questions about this Privacy Policy may be directed to:

ChoicePlans
www.StartChoicePlans.com
(866) 961-5211
Email Us